The Role of AI Tools in Advertising
In today’s world, there are so many different options for advertising. You can choose conventional channels, like television and radio, posters and flyers. Also, you can incorporate digital advertising, which is probably the most popular type nowadays. Truth to be said, with so many digital advertising possibilities, you can go with digital advertising only. Different types of digital ads include Google ads, Google GDN ads, and social media ads.
But the modern customer is picky. It is not enough to show any advertisement for him. The advertising environment and relevance for a particular person are key factors. Speaking about the environment, your ad should be placed on the platform or a channel, which is relevant to your target audience. Abd the ad is more relevant when it is personalized – and different AI tools can help with this. Keep reading to learn more.
What is personalized advertising?
Personalized advertising is advertising for a specific person or target audience based on demographics, geography, interests, and more. It operates through online platforms, such as social media. Personalized ads are considered to be more effective than general ads since a person can see the most relevant ads for him and are more likely to purchase a product or service.
These ads, also called targeted ads, can operate through data and information collection. For example, your purchase history and behaviors. What collects this data about us? Web analytics, social media, surveys, customer data platforms, third-party, and more. Personalized ads can be display ads, email marketing, video ads, and social media ads.
How can AI tools help?
With the rise of personalized advertising, AI tools are definitely helpful. They can analyze a large amount of data, and you can identify personal interests more easily. Then, using AI writing tools, create engaging copies for ads. Also, you can use AI writing tools for creating email texts (email marketing) and social media posts.
Marketing Charts survey of 2023 has shown that 32 percent of businesses are using AI to create ads: digital banners (60%), social media posts (54%), digital out-of-home ads (45%), and TV and CTV video ads (36%). Some things different AI tools also can:
- Monitor behaviors. This means that AI can say what ad is more popular (got more clicks) and track advertising campaigns, their effectiveness, and even suggest improvements to existing ads;
- Create users’ profiles. This is done based on purchase history, search history, social media activity, location, and demographic data;
- Monitor social media. AI can tell customers’ interests based on social media activity: likes, shares, comments, and posts. It can be used to personalize ads.