Nowadays technologies are so advanced that they can even write content for us. This is called AI writing – this tool generates content from keywords and questions, you just have to input the right information. AI writing tools are designed to scan existing resources from the internet and create a copy that is 100% original. Rather than copying, they use some patterns and predict the following word.

This is the mechanism behind AI writing to avoid plagiarism. Plagiarism, by its definition, is copying someone’s work or paper and presenting it as done by someone else. Paraphrasing and citing can help to avoid plagiarism. And while AI writing is considered academic dishonesty and a form of plagiarism in an academic field, it is a little bit more complicated for businesses and marketing.

Let’s say business and marketing use AI writing to generate copies, but do not edit or rewrite them. In that case, these copies could be considered plagiarism of the computer’s work. But if business and marketing use AI writing as a supplementary tool to generate ideas and copies that later are reviewed, edited, or combined, it is not plagiarism. However, it is said that AI itself does not plagiarize as it creates 100% original copies.

Why is it worth editing AI-generated content?

Considering this and other factors, you should not 100% rely on AI writing, although it is a highly helpful tool for content creation. Editing AI-generated content not only helps to avoid plagiarism but also has many other benefits, such as:

• Editing helps to give a unique voice. When creating a copy, it is important to target specific audiences, speak in a particular tone, and engage the public (for example, use call-to-action). While some of these features may be delivered by AI, only humans can give a unique brand voice;
• Editing brings value to copies. One of the most noticeable drawbacks of AI writing is that it tends to repeat some models and becomes predictable. So, give some value to your content by adding some creative ideas!;
• Editing helps to create the brand. Edited copies are even more unique than AI-generated, and people notice it. So, content creators and editors are still relevant, although AI is an amazing tool for them. AI can give them certain ideas and save time.